The organizers directly invited the exhibition developers in the Middle East and Central African countries, and invited local business organization. With 200 exhibitors and 15,000 visitors, the number of exhibitors and visitors this year is expected to increase by at least 30% compared with last year. As one of Africa’s largest markets, the focus is on attracting trade and importers from neighbouring countries. From the experience and opinions of the past trade exhibitions, the unexpected foreign exhibitors make the exhibitors gain a lot. With the increase of foreign audiences, the number of foreign exhibitors is also increasing. The audience mainly comes from agricultural retailers, agricultural consultants, wholesalers, retailers, purchasers, farmers and so on.